Stoya is a unique force in the adult industry—an entrepreneur, performer, and writer whose work transcends traditional boundaries. As co-founder of the alt-porn studio TrenchcoatX and a frequent contributor to publications like The New York Times and The Guardian, Stoya brings intellectual depth and ethical rigor to a space that often lacks both.
Her entrepreneurial journey began with a desire for agency and representation. In founding TrenchcoatX with fellow performer Kayden Kross, she set out to create adult content that was smart, inclusive, and creator-owned. The platform quickly gained attention for its literary narratives, feminist direction, and high production values.
Stoya’s business strategy centers around consent, transparency, and creative freedom. She has been a vocal advocate for performer rights, digital privacy, and the destigmatization of sex work. Her willingness to speak out on social issues has made her a respected voice far beyond the confines of adult entertainment.
Outside of content production, Stoya has built a brand rooted in authenticity. From public speaking engagements to opinion pieces, she bridges the worlds of adult media, art, and activism—showing that adult entrepreneurs can also be thought leaders.
This article examines how Stoya has used her multifaceted talents to build a brand and business that reflect her values—and how she’s helping reshape the conversation around adult media from the inside out.
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