This year’s Consumer Electronics Show (CES) featured more adult tech companies than ever before, signaling a major step toward mainstream acceptance. From smart toys and AI-powered relationship aids to blockchain-based content platforms, sex tech was front and center on the innovation floor.
Historically relegated to the show’s outskirts or excluded entirely, adult tech brands this year were given prime placement alongside leaders in health tech and AI. Exhibitors such as Lioness, Handy, and Lovense showcased new products, received media attention, and even drew the interest of investors and major retailers.
The inclusion wasn’t just symbolic—it reflects a growing recognition that sexual wellness is a legitimate part of the broader wellness and consumer electronics market. As society continues to destigmatize conversations about intimacy, tech giants are becoming more open to collaboration and cross-industry integration. 
This article recaps key takeaways from CES 2025 and what the visibility of adult tech means for the future of product development, investment, and cultural acceptance.
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